Real estate marketing agents are always looking for new marketing tools that can supplement their efforts and help them in maximizing their returns. While some professional believe in the traditional marketing strategies, others believe in trying out anything that comes their way. We won’t say that those who are relying on traditional strategies are doing it wrong but the truth is that those who adapt are able to achieve higher returns as compared to those who stay static. In this article we will tell you some bare essentials that you might have ignored till now.
- A real estate website:
The world is now connected digitally. Internet has penetrated every aspect of our lives and smart phones have taken it to the next level. Today most of us search internet for most of the information we need. Think about it, when was the last time you actually picked a book or yellow pages in order to search something? The answer would be a long time ago. We usually just Google it and we get what we were looking for. For this reason it is extremely important for you to have a digital presence. People will have more faith in your business if they can easily connect with you and a website will provide them a virtual connection to your business.
- A Real Estate Blog:
Don’t confuse a blog with a website. There is a lot of difference in a blog and a website. Your real estate website acts as an information portal where you can list your achievements and contact information. But your real estate blog will be more of a personal portal where you can post your views on the emerging trends in the real estate market. What’s even more exciting is that it allows your customers to stay connected with you on a personal level. For example they can comment on some article posted by you and ask questions in the comments section. As you interact with people, it will help you in establishing yourself as a trustable and honest real estate marketing agent.
- Social media marketing:
A lot of real estate marketing agents ignore social media marketing. To such agents we can only say that they are making a huge mistake. Almost all major e-commerce businesses are investing in the social media marketing. Social media websites like face book have all the personal information of their users and for this reason they deliver a more targeted advertisement.
Todd Razor is the owner and founder of Three Razors Media. Three Razors Media is a marketing agency specializing in real estate marketing. Three Razors Media is located in Des Moines, Iowa and has over 10 years of relationship-building experience among academic, nonprofit and business-to-business communities in Central Iowa and throughout the Midwest.